About Dee Davey

Dee Davey, Marketing and Service Product Manager

Dee improves her clients’ marketing performance and sales revenue through strategic planning, product development and business process improvements; primarily for companies who offer business-to-business services in technology, telecommunication and health and wellness industry sectors. Since 2004 her marketing business has been identifying new sources of revenue and bringing ideas for new service products to life. Dee also provides coverage for maternity leave, or steps in when an organization has a one-off project that doesn't warrant the investment of a full-time marketing or product development resource. She helps businesses who want to take the next step in marketing their service business, but lack the resource or time to pull it all together.

Client benefits delivered:

Identify / Develop new Client Services - Increased service revenue and provided differentiating service portfolios for global technology leaders. Launched IP/Data Networking Services for Siemens, worth £250k; Delivered portfolio of non-geographic (0800) services, grew Siemens network carrier service business from £8.6 to £17M. Released NCR’s data network consultancy services – a program highly commended by NCR’s Managing Director and applauded by the NCR Board. Created unique service differentiators for Stairmaster and Nautilus in the health and fitness industry after serving as Stairmaster UK’s Marketing Manager. Service product development in the USA includes service definitions for the training of IMS internal sales and project managers; recommendations for needs-driven services (matched to client core competencies) for Woodbridge Management and Education Services (WMES).

Strategic Market Planning - Improved revenue and market messaging for a not-for-profit business serving Charter Schools through delivery of a marketing roadmap and prioritized “quick fix” tactical recommendations. Extended reach to market and new business generation for a technology consulting firm through delivery of a focused strategic marketing communications plan incorporating innovative approaches and “new thinking”. Achieved above average response rates for NCR Education; increased industry recognition for Stairmaster while leading corporate marketing functions. Deliverables: strategic marketing plans & budgets; market research, service product business case and concept testing, product launches, campaign performance measurement. Managed full marketing mix: people, process, pricing, packaging, promotion, branding, channels, alliances, and sales training.

Service Operations Improvement - Managed cultural transformation and exceeded expectations as a Siemens Product Manager for a complex technology service (SMNS) –defined Siemens carrier-supplier strategy, championed supplier negotiations worth £2.5M annual savings, improved Siemens decision making with a supplier selection process, and lead Client/Supplier process improvement workshops resulting in improved partnerships with tier-1 providers BT and C&W; then inspired cultural change at Siemens through the development of a company-wide sales process for VoIP. Improved Vodafone’s roaming network operations, change management reporting, inter-operating company communication and improved management of customer expectation through the global deployment of common processes for simultaneous notification of critical network information. Most recently, improved financial tracking for a premier metal foundry and enabled improved operations and parent-subsidiary relations through end-to-end business process mapping and documentation.

An international marketer relocated to the USA, Dee services the B2B market primarily in technology and professional business services sectors. Dee has over 20 years marketing experience, gaining her Professional Diploma in Management from the United Kingdom's Open University, Open Business School in 1991, and in the same year her Diploma in Marketing Management from the United Kingdom’s most stringent professional marketing body, the Chartered Institute of Marketing.




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Creative Ideas Marketing LLC, updated Nov 2016