Strategic Market Planning

Offer the Right Things to the Right Customers for the Right Reasons

Strategic market planning provides focus and direction – helping businesses offer and sell the right things to the right customers for the right reasons. Does your business need to:

  • Improve profitability through improved sales, reduced costs, or both
  • Increase customer retention and satisfaction
  • Improve your reputation and positioning against your competitors

Understanding your customers should be at the heart of your business. It is important to understand who your customers are, what they want, how they buy, where they are, and if there are enough of them to warrant you even being in business. Next you should have, or be able to build, the capability to provide what your customers want, at a profit, and be ready to execute focused and targeted promotions and communications programs to attract and engage potential buyers.

Creative Ideas Marketing uses a formal approach to assessing client capabilities, customer needs and the market - shaping a marketing strategy that provides focus and direction for growth.

Contact us if you need answers to any of these questions:

  • What do our customers really want?
  • What should we be focused on doing?
  • Do our products and services fit with our core business?
  • Do our processes enable us to actual do what we say we can?
  • Are we communicating the real benefits we provide so our customers understand, trust us and value (therefore buy) what we offer?



For more information, use left column links or click here to contact us.


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Creative Ideas Marketing LLC, updated Nov 2016